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Appendix 1-Pictures of contemporary art

This is one of the location of the Singapore biennale 2008 exhibition which is held at cityhall building.





We make our way from the esplanade to the city hall building. Although it is quite far, we still enjoyed ourselves as there are many sights and sounds for us to see and hear. It just helps to enhance our total experience at the Biennale 2008.


The following pictures will show the artworks being displayed in the Biennale 2008.


When we move from one end to another end of the installation, the figures seem to be moving. It is so amazing as it seems to be moving away from us, and at the same time, it seems that it is moving towards us.






The installation is actually just a montage with malaysian icons on it. But however it is able to produce an image of a wayang kulit "looks alike" on the screen. It is just so fascinating.


It shows black and white moving pictures featuring a group of people waiting at the bus stop helplessly in a cold day. Gradually, the people begain to interact with one another and form bonds. It is so heartwarming to see that.




This parks-themed wardrobe just looks so lovely and unique!




The art pieces that are designed by the kids are indeed extraordinary. They make use of different bright and contrasting colours that blend well together to bring out the essence of art piece.



The artist make use of 10000 of these plants in a space over 100 square metres.
When viewed at 2 different points, the artworks actually reveal 2 different colour( one is black and white, while the other is colourful). It is trying to show different perspective in real life.






The different pictures show the same people but they are all wearing different clothes. They swapped positions and clothes in a clockwise manner and a set of 5 new family potraits are taken.




Trapped inside with the maggots sculptures, the art piece is trying to induce discomfit and gross fascination in the visitors.

We enjoyed ourselves walking around the Biennale 2008. All the artworks are so special in their own way!


Appendix 2- Singapore Biennale Sitemap


























This sitemap can be found on the Singapore Biennale 2008 website. The presence of the sitemap will help to direct the visitors to the event and reduce any uncertainites about the location of the event.


Appendix 3- Partners





Appendix 4- NAC & CNA Website


4.1 NAC website


The website helps to feature the Singapore biennale 2008 as one of its news article. As most of the readers in the NAC website are usually art lovers or those that are interested in art, the website will serve as a platform for the event to reach out to its target market which are the passionate art lovers.


4.2 CNA news


Channelnewsasia helps the Singapore Biennale 2008 to attract a broad base of audience to read its news and these will in turn help to increase reputation and awareness.


Appendix 5- Strait times


5.1 Media coverage in Strait times


5.2 Strait times, Number 1 newspaper in Singapore



The Strait times, being the number 1 newspaper in Singapore, is an effective channel in publishing positive news about the Singapore Biennale 2008. There will be an increase in awareness as a result.


Appendix 6-Magazine


The magazine is one way of advertising used by the Singapore Biennale 2008. Being featured on the cover page, it hopes to be able to capture the attention of more readers.



Appendix 7- Poster Biennale





Having different colours of the poster helps to potray the Biennale 2008 as a lively and interesting event that one must visit. It is also one way of reaching out to the audience.



Appendix 8- Affliate Marketing


This is one wat of affliate marketing where the Biennale event is being listed on another organisations' website. In this case, the organisation is the Keppel Nights website.

Appendix 9- Appendix Attendance at Biennale




It was reported that the Singapore biennale 2008 received an encourgaing sign of visitiors. Being the first few weeks of opening, the Biennale 2008 is considered to have attained relatively good results.

Appendix 10- Other Media Coverage





Flashartonline, newspedia and dexigner also help to publish the Singapore Biennale 2008 news. With the reports of the many media, the Biennale 2008 would be able to gain upmost reputation in time to come.


Appendix 11- Interns and Business





Both articles show that there are opportunities for jobs and opening up of new art business which will help contribute to Singapore economoy in the short run.

Bibliography
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URL :
http://neme.org/main/810/singapore-biennale-2008
Date accessed : 9 November 2008

Title of references : Exhibition- SB2008
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http://www.singaporebiennale.org/exhibition.html
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Title of references : Past Biennale- SB2008
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http://www.singaporebiennale.org/pastbiennale.html
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Title of references : Singapore biennale 2008- Design events
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Title of references : Singapore GP newsletter 2008-06-27
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http://sightoracle.blogspot.com/2007/10/wonder-as-theme-for-
singapore-biennale.html
Date accessed : 11 November 2008

Title of references : Ten P’s of hospitality marketing
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rrwrzaovjegu37n43wshmr2dozgcsc3jqlsfyfv5lc4nqi7n57fzem
cb6n3f2dlzppiyu226iwh3f/FacilitatorsGuideMod5Overheads.pdf
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Title of references : Developing marketing plans for winery tourism business
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Title of references : Marketing Mix
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Title of references : Packaging and Programming
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Title of references : Media release- Singapore Biennale 2008
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http://www.singaporebiennale.org/downloads/SB2008_
pressroom-20080909.pdf

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Title of references : C-Arts magazine, asian contemporary art and culture
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Title of references : Public relations
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Title of references : Singapore biennale partnership and sponsorship opportunities
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Title of references : Keppel Nights
URL : http://www.keppelnights.com/aboutus/aboutus.asp
Date accessed : 15 November 2008

Title of references : Strait Times No. 1 Spot
Date accessed : 15 November 2008


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